The best partnerships are built on passion. Helen and Jodie met while working on a ground-breaking campaign for Bannau Brycheiniog National Park, reimagining how landscapes could—and should—serve both people and nature, now and for generations to come. That project sparked something in them both: a deep commitment to supporting landowners and land managers as stewards of the land. From that shared vision, LANDED was born.

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Jodie grew up on a sheep farm near Machynlleth and has spent over a decade shaping stories that inspire action. An award-winning communicator, her environmental campaigns, films, and writing have gained international recognition. Now based in the Black Mountains, she draws constant inspiration from the land she calls home.

Helen grew up in Swansea and spent her childhood longing at every moment to be exploring the British landscape. She was named one of the Welsh Government's Changemakers for the work she has done to help bring about the ambitions of the Future Generations Act. She was also the first to introduce the concept of Doughnut Economics into a UK National Park, pioneering fresh approaches to sustainable land use.

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Together, we bring bold ideas, creativity, and a deep understanding of the levers needed to drive meaningful, lasting change—for people, for nature, for the future.